The Cancer Moonshot: What’s Menthol and Emotional Brain Training Got to Do with It? Everything!
Original Air Date: September 5th, 2024
The National Behavioral Health Network for Tobacco and Cancer Control and the Smoking Cessation Leadership Center (SCLC) at University of California San Francisco are honored to have Valerie Yerger, ND, Professor, Social Behavioral Sciences, School of Nursing, University of California San Francisco, a founding member of the African American Tobacco Control Leadership Council (AATCLC), presenting on this important and timely topic.
Webinar Objectives
These objectives incorporate smoking cessation into the broader context of social determinants of health, chronic stress and tobacco industry targeting:
- Explain how factors contributing to chronic stress in vulnerable populations pose specific challenges to smoking cessation; attendees will be able to articulate the importance of tailored smoking cessation programs that also address community assets.
- Explain the concept of emotional brain training and identify the basic neuroscience principles behind a free innovative mobile app and its utility as a stress management tool that can be added into smoking cessation strategies.
- Explain how addressing chronic stress was integrated into the White House Cancer Moonshot Initiative.
- Describe how the presence of menthol cigarettes in the U.S. marketplace undermines the Cancer Moonshot Initiative goals of supporting smoking cessation efforts and reducing cancer disparities.
Participants who joined the live session on Sept. 5 can earn one hour of free credit. You will receive instructions on how to claim credit via the post webinar email.
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